Business Banking
Manage cash flow, mitigate risk, and strategically invest with business banking solutions encompassing both traditional commercial banking and alternative specialty finance options.
Commercial Banking
Treasury Management
Commercial Lending
Company Retirement Plans
Specialty Finance
Equipment Finance
Asset-Based Lending
Accounts Receivable Financing
Floorplan Financing
Private Wealth
Protect the long-term health of your family’s financial future.
Financial Planning Services
Investment Management
Trust & Estate Administration
Private Banking
Brokerage Services
Consulting For Banks
Make strategic investment and asset liability decisions with a partner that knows how to ask the right questions.
Investment Portfolio Services
Asset Liability Management (ALM)
ALM Process Validation

Carrie Prince

Marketing Technology Director

First Business Bank

About Carrie

Carrie Prince joined First Business Bank as Marketing Automation Manager in May 2016, was promoted to Senior Marketing Manager in December 2017, and promoted to Marketing Technology Director in September 2022. She has over 20 years of business-to-business marketing experience, focusing on marketing strategy and analytics, lead generation, and marketing automation.

Carrie graduated with a Bachelor of Business Administration degree from St. Norbert College and completed her Master’s degree in Marketing Technology at the University of Wisconsin – Milwaukee. Carrie volunteers at the Verona Public Library, and enjoys reading, traveling, and spending time with her husband and two children.

Recommended Resources

Explore blogs, articles, and news from First Business Bank's team of experts. Make business decisions based on the latest data and insights.

Visit our Resource Center

Article

Factoring Vs. Line Of Credit

Learn the difference between factoring vs line of credit. Explore the criteria for both financing options to determine which is

construction digging machine with a sunset behind it

Article

What Vendors Need To Know About Equipment Buyer Financing Behavior

Equipment buyers often secure financing before ever contacting a vendor.

Manufacturing production line with industrial equipment and workers assembling engine components, representing a business supported by asset-based lending during ownership or operational transitions.

Article

How Asset-Based Lending Supports Business Transitions

Businesses use asset-based lending to fund acquisitions, ownership changes, and growth.