First Business Bank

About / Team

Carrie Prince

Marketing Technology Director

  • First Business Bank
Carrie Prince

About Carrie

Carrie Prince joined First Business Bank as Marketing Automation Manager in May 2016, was promoted to Senior Marketing Manager in December 2017, and promoted to Marketing Technology Director in September 2022. She has over 20 years of business-to-business marketing experience, focusing on marketing strategy and analytics, lead generation, and marketing automation.

Carrie graduated with a Bachelor of Business Administration degree from St. Norbert College and completed her Master’s degree in Marketing Technology at the University of Wisconsin – Milwaukee. Carrie volunteers at the Verona Public Library, and enjoys reading, traveling, and spending time with her husband and two children.

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Report

Quarterly Market Review Q3 2026

Stronger-than-expected growth, persistent inflation, and higher interest rates shaped the third quarter of 2026.
aerial view of a floorplan dealership

Spotlight

The Strength Behind Floorplan Financing: Meet Amanda Heider

Meet Amanda Heider, who leads floorplan financing operations at First Business Bank.
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Article

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Today's successful business leaders don't need a bank on every corner. They need attentive, accessible financial experts who understand their