First Business Bank

About / Team

Carrie Prince

Marketing Technology Director

  • First Business Bank
Carrie Prince

About Carrie

Carrie Prince joined First Business Bank as Marketing Automation Manager in May 2016, was promoted to Senior Marketing Manager in December 2017, and promoted to Marketing Technology Director in September 2022. She has over 20 years of business-to-business marketing experience, focusing on marketing strategy and analytics, lead generation, and marketing automation.

Carrie graduated with a Bachelor of Business Administration degree from St. Norbert College and completed her Master’s degree in Marketing Technology at the University of Wisconsin – Milwaukee. Carrie volunteers at the Verona Public Library, and enjoys reading, traveling, and spending time with her husband and two children.

person in an office setting talking on a headset

Article

How To Prevent Internal Fraud

Learn about common types of fraud, warning signs, and practical steps to prevent it. Understand how employees might manipulate payroll,
person typing on laptop with digital AI icons floating around

Blog

Artificial Intelligence: A Practical Approach for Wisconsin Manufacturers

At this year's Manufacturing Matters! event, I had the privilege of discussing a topic that has rapidly transformed the technological
frustrated person talking on a phone and looking at a laptop

Article

How To Prevent Business Email Compromise Fraud

Business email compromise is a costly cybercrime, targeting businesses of all sizes. Learn how these sophisticated scams work and how