Joe Friedling

Based in California, Joe Friedling serves as Vice President – Equipment Finance at First Business Specialty Finance, LLC. He brings decades of experience in equipment financing and leasing, working across direct, vendor, and manufacturer programs nationwide. Joe focuses on helping equipment vendors, manufacturers, and business owners structure financing that supports growth, preserves capital, and aligns with the economics of each transaction. His background includes managing national territories, developing vendor relationships, and delivering financing solutions across a wide range of industries, including construction, transportation, technology, and healthcare. He is known for his ability to evaluate business needs, assess return on investment, and match clients with practical financing options that support long-term success. 

Joe’s experience also includes business banking, commercial and residential real estate financing, SBA lending, and floorplan financing, giving him a broad perspective on how businesses access and deploy capital. He attended The College of New Jersey and has completed extensive training in sales, equipment finance, and small business consulting. Joe has supported clients and partners across the U.S., including the NYC metro area, Western U.S., and Central California, and is committed to building strong, lasting relationships grounded in responsiveness and clear communication.