First Business Bank

About / Team

Carrie Prince

Marketing Technology Director

  • First Business Bank
Carrie Prince

About Carrie

Carrie Prince joined First Business Bank as Marketing Automation Manager in May 2016, was promoted to Senior Marketing Manager in December 2017, and promoted to Marketing Technology Director in September 2022. She has over 20 years of business-to-business marketing experience, focusing on marketing strategy and analytics, lead generation, and marketing automation.

Carrie graduated with a Bachelor of Business Administration degree from St. Norbert College and completed her Master’s degree in Marketing Technology at the University of Wisconsin – Milwaukee. Carrie volunteers at the Verona Public Library, and enjoys reading, traveling, and spending time with her husband and two children.

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Report

Quarterly Market Review Q1 2026

Q1 2026 report examines inflation risks, slowing growth, and market volatility.
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Article

How to Prevent Account Takeover Fraud

Evolving strategies to prevent account takeover fraud and AI-powered attacks.
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Article

What Are Alternative Asset Classes and Why Do They Matter?

Alternative asset classes — investments beyond conventional stocks and bonds — provide opportunities to diversify risk and access various returns