First Business Bank

About / Team

Carrie Prince

Marketing Technology Director

  • First Business Bank
Carrie Prince

About Carrie

Carrie Prince joined First Business Bank as Marketing Automation Manager in May 2016, was promoted to Senior Marketing Manager in December 2017, and promoted to Marketing Technology Director in September 2022. She has over 20 years of business-to-business marketing experience, focusing on marketing strategy and analytics, lead generation, and marketing automation.

Carrie graduated with a Bachelor of Business Administration degree from St. Norbert College and completed her Master’s degree in Marketing Technology at the University of Wisconsin – Milwaukee. Carrie volunteers at the Verona Public Library, and enjoys reading, traveling, and spending time with her husband and two children.

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Case Study

Asset-Based Loan Funds Acquisition With Complex Real Estate

An experienced business buyer identified a strategic acquisition opportunity with a Pennsylvania-based liquid blending and packaging company.
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Article

How Invoice Factoring Drives Business Growth or Restructuring

Running a business means managing cash flow challenges that can appear at any time. Invoice factoring is a practical solution
Person using a laptop and holding a smartphone displaying charts and graphs

Article

Is Your Business Ready For Interest Rate Changes?

Money sitting idle can cost your business when interest rates change and catch you unprepared. Understandably, tracking interest rate movements