Business Banking
Manage cash flow, mitigate risk, and strategically invest with business banking solutions encompassing both traditional commercial banking and alternative specialty finance options.
Commercial Banking
Treasury Management
Commercial Lending
Company Retirement Plans
SBA Lending
Specialty Finance
Equipment Finance
Asset-Based Lending
Accounts Receivable Financing
Floorplan Financing
Private Wealth
Protect the long-term health of your family’s financial future.
Financial Planning Services
Investment Management
Trust & Estate Administration
Private Banking
Brokerage Services
Consulting For Banks
Make strategic investment and asset liability decisions with a partner that knows how to ask the right questions.
Investment Portfolio Services
Asset Liability Management (ALM)
ALM Process Validation

Carrie Prince

Marketing Technology Director

First Business Bank
Madison, WI

About Carrie

Carrie Prince joined First Business Bank as Marketing Automation Manager in May 2016, was promoted to Senior Marketing Manager in December 2017, and promoted to Marketing Technology Director in September 2022. She has over 20 years of business-to-business marketing experience, focusing on marketing strategy and analytics, lead generation, and marketing automation.

Carrie graduated with a Bachelor of Business Administration degree from St. Norbert College and completed her Master’s degree in Marketing Technology at the University of Wisconsin – Milwaukee. Carrie volunteers at the Verona Public Library, and enjoys reading, traveling, and spending time with her husband and two children.

Recommended Resources

Explore blogs, articles, and news from First Business Bank's team of experts. Make business decisions based on the latest data and insights.

Visit our Resource Center

Two individuals playing chess, one in a wheelchair. Their faces are pixelated for privacy. The setting is a cozy room with a bookshelf and soft furnishings.

Article

How To Plan And Pay For Long-Term Care

Explore the essentials of long-term care, including its costs, types, and how to plan for it. Learn about traditional and

Integrated Payables improve efficiency, reduce costs, and increase security

Article

How to Improve Efficiency & Reduce Costs With Integrated Payables

Integrated Payables helps streamline payment processing, reduces costs and strengthens payment security. Learn how your business can profit from this

A silver padlock on a laptop keyboard with colorful digital data in the background.

Article

Managing Payment Fraud Risk: Protecting Your Business Accounts

In today's fast-paced environment, managing payment fraud is a critical challenge for businesses of all sizes. With the increase in