Doug Heding, CPWA

Doug Heding serves as President of First Business Bank’s Private Wealth team, where he leads a multidisciplinary group of advisors delivering comprehensive wealth management solutions to business owners, executives, and multigenerational families. Under his leadership, the team provides integrated financial planning, investment management, trust and estate administration, private banking, and wealth transfer strategies designed to preserve and grow complex wealth across generations. 

With more than 20 years of experience in private banking and wealth management, Doug brings a distinctive perspective shaped by leadership roles spanning private wealth and commercial banking. Leveraging that experience, he is known for developing strategic, adaptable solutions that evolve alongside clients’ financial lives and long-term objectives. 

Doug earned his MBA from Marquette University and holds a bachelor’s degree in Finance from the University of Wisconsin–Milwaukee, and holds the Certified Private Wealth Advisor (CPWA^®) designation. Prior to his career in banking and wealth management, he was a six-year veteran of the U.S. Coast Guard, serving during Operation Iraqi Freedom. Doug remains deeply committed to community leadership, having served on several boards focusing on supporting veterans, small business owners, and the arts.