2024 marks the start of First Business Bank’s newest five-year strategic plan, and we are very excited to present it here. On several occasions, we’ve used this letter to review and celebrate our great successes relative to our last five-year plan.
Our completed plan spanned from 2019 to 2023 in what came to be an unprecedented time in history. By not only formulating an ambitious plan, but then executing on it even in unexpected and exceptional circumstances, we significantly outperformed on what is probably the key measure that shareholders care about: Total Shareholder Return (TSR). This was, and remains, our overarching performance goal.
