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Commercial Real Estate Design & Broker Trends

Commercial Real Estate Business Leadership

Commercial real estate trends shifted faster in the past three years than perhaps the previous 30. Whether you’re wrestling with a long-term lease, downsizing, or designing new office space, you’ll want to tune in to this episode of the First Business Bank Podcast. We're joined by Beth Prochaska, President & CEO of Potter Lawson and Deana Porter, Senior Vice President of Broadwing Advisors, for a discussion about:

The changing impact of the work-from-home and hybrid work trends
How businesses are thinking about their offices now and in the future
Fostering collaboration with creative spaces
Different lease possibilities, even with long leases
How ESG (environmental, social, and governance) sustainability affects commercial real estate design

Before you sign a new lease or go fully remote, tune in to get advice from experts who guide clients every day to make these important office space decisions.

video Efficiency Tips for Leaders Wearing Many Hats

Featured Experts

Jim Hartlieb

President & CEO and First Business Bank Board Member of First Business Bank

im Hartlieb joined First Business Bank in 2009 as Senior Vice President and has served as President since 2015. In 2023, he became President & CEO of First Business Bank. Jim has over 30 years of experience in the commercial banking industry and is focused on serving middle-market companies in the Dane County area.

Beth Prochaska

President and CEO of Potter Lawson, Inc.

After joining Potter Lawson in 1980, Beth worked her way through up before becoming the first female stockholder in 1994, and President and CEO in 2019. Beth’s passion, dedication and motivation resulted in her paving the way for other women leaders in the design industry.

Deana Porter

Senior Vice President of Broadwing Advisors

Deana Porter is the Senior Vice President at Broadwing Advisors, a Madison based commercial real estate service provider and consulting company. Deana has over 15 years of commercial real estate, sales and project management experience. Deana also appreciates the value of giving back through serving on several non-profit boards and various charitable efforts.

View the Transcript

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Advocating for Others as a Woman in Leadership

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