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New Marketing Trends For Business Leaders

Business Banking Solutions Business Leadership

If 2020 has taught us anything, it is that everything is shifting digitally, and it is imperative that business leaders make the change, too. A consistent, optimized online presence is crucial for businesses to survive today.

In this episode of the First Business Bank podcast, learn about the best marketing practices that business leaders should consider as they navigate buyer behavior.

Topics include:

How business owners can get the most profit for their marketing investment
The latest marketing trends for nimble businesses
How companies that used traditional offline marketing tactics pivoted their strategy to online during the pandemic
The historical move towards digital marketing

podcast video New Marketing Trends For Business Leaders

Featured Experts

Mark Meloy

Executive Vice President of First Business Financial Services, Inc.

Mark Meloy serves as Executive Vice President of First Business Financial Services, Inc., parent company of First Business Bank. He has enjoyed more than 40 years of commercial banking, joining First Business Bank in 2000 where he held various positions, including Chief Executive Officer, President, and Executive Vice President.

Fritz Grutzner

President and Founder of Brandgarten

Fritz Grutzner is the founder and president of Brandgarten — helping brands of all sizes tell meaningful stories. The firm has done work on five continents and specializes in consumer insights, brand strategy, and brand identity. Brandgarten has helped develop brands such as, Band-Aid, MetLife, Delta Faucet and Johnson & Johnson.

Sara Kiley

Director of Client Success of Mid-West Family

Sara Kiley is the Director of Client Success for Mid-West Family Madison. Sara's extensive background in media and marketing includes over 15 years focused on radio marketing, three years focused on digital marketing, and now helping to ensure success for clients throughout the entire marketing funnel. Sara enjoys making sure clients have an easy, enjoyable, and profitable experience when partnering with Mid-West Family Madison.

Tom Dott

Senior Vice President - Commercial Banking of First Business Bank

Tom Dott has more than 25 years of retail and commercial banking experience. He helps First Business Bank clients by understanding their needs, concerns, and goals, and by mobilizing appropriate solutions and connections for each client.