If 2020 has taught us anything, it is that everything is shifting digitally, and it is imperative that business leaders make the change, too. A consistent, optimized online presence is crucial for businesses to survive today.

In this episode of the First Business Bank podcast, learn about the best marketing practices that business leaders should consider as they navigate buyer behavior.

Topics include:

  • How business owners can get the most profit for their marketing investment
  • The latest marketing trends for nimble businesses
  • How companies that used traditional offline marketing tactics pivoted their strategy to online during the pandemic
  • The historical move towards digital marketing