Jeff Widholm has 13 years of experience in dealer floorplanning, primarily serving independent dealers across the United States and Canada, with responsibilities in credit, collections, sales, and operations. He brings a wealth of experience as an executive on the corporate side as a COO of a floorplan finance company and a CFO of a multi-store franchise dealership.

Jeff started his career in commercial lending with JPMorgan Chase serving middle market companies in a variety of industries. He holds an MBA from the Indiana University Kelley School of Business, and a Bachelor of Science Degree from the University of Illinois. He has served on the board of directors of the Juvenile Diabetes Research Foundation and the American Diabetes Association.