First Business Bank

About / Team

Jodie Johnson, MBA

Senior Director of Marketing & Communications

Jodie Johnson, MBA

About Jodie

Jodie Johnson leads the in-house marketing team that is responsible for serving all of First Business Bank’s lines of business under a single brand. This team focuses on developing the brand story, creating and promoting value-added content, developing and sustaining brand awareness, and identifying and attracting potential new clients for First Business Bank. Jodie brings over 25 years of experience in marketing strategy and cost-effective execution to her role.

She volunteers her time with several nonprofits that support area youth, including All City’s Seminole Swim & Dive Team and USA Swimming’s Verona Area Swim Team. She also volunteers at Madison West High School.

She is a past board member and vice president of the Madison Chapter of the American Marketing Association; past board president of EAGLE School’s Parent Organization; a past board member and event coordinator for the Oak Meadow Homeowners Association; a past board member of the Oregon Community Swim Club, the Center for Families, and The Exchange Center for the Prevention of Child Abuse; and past member of TEMPO Madison.

Jodie was first initiated as a member of the "Executive Register" by In Business Magazine in 2010, was recognized in In Business Magazine’s "40 Under 40" list in 2009, and was featured in Brava Magazine as a "Top Marketers to Watch" in 2007. She has an MBA from Edgewood College and a Bachelor of Science degree in both Marketing and Management from the University of Wisconsin - Madison.

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