Director of Marketing & Communications
First Business Bank
Madison, WI (Greater Dane County)
Jodie Johnson leads the in-house marketing team that is responsible for serving all First Business Bank brands. This team focuses on brand development and awareness, lead generation support, and campaign execution. In her role she determines each brand’s annual marketing budget and priorities with the CEO, develops annual marketing communication plans with senior management, prioritizes incoming requests for initiatives impacting the brand, oversees brand management and corporate communication channels, and works closely with outsourced marketing partners and/or in-house marketing staff to ensure consistency.
Jodie brings over 25 years of experience in marketing strategy and cost-effective execution to her role, with almost 20 of those being at First Business Bank. She is past board president of EAGLE School’s Parent Organization, a past board member of Center for Families; The Exchange Center for the Prevention of Child Abuse; Oak Meadow Homeowners Association; and the Madison Chapter of American Marketing Association, and a past member of TEMPO Madison. She volunteers her time with several nonprofits including EAGLE School of Madison, Oregon Community Swim Club, and Seminole Swim Team.
Jodie has been a member of “Executive Register” by In Business Magazine since 2010, was recognized in In Business Magazine’s “40 Under 40” list in 2009, and was featured in Brava Magazine as a “Top Marketers to Watch” in 2007. She has an MBA from Edgewood College, and a Bachelor of Science in both Marketing and Management from the University of Wisconsin – Madison.