Jodie Johnson, MBA

Jodie Johnson serves as a senior marketing leader at First Business Bank, where she leads the shared-services marketing team responsible for strategically guiding and executing the organization's brand across all lines of business, banking markets, investor relations, and employee-focused initiatives. Her team supports 12 internal business groups, delivering efficient, scalable marketing solutions that maintain a consistent brand experience while addressing diverse business objectives. 

With nearly 30 years of experience in marketing strategy, brand management, and operational execution, Jodie oversees brand strategy and execution, client experience-focused market research, multichannel marketing campaigns, marketing operations, and sales support programs designed to drive business growth. She works closely with senior leadership, line-of-business presidents, market leaders, and her marketing team to align marketing initiatives with organizational priorities while ensuring the voice of the customer is represented in strategic decision-making. 

A strong advocate for data-driven marketing and operational efficiency, Jodie has helped build a centralized marketing model that enables First Business Bank to effectively support multiple business units and markets under a single, unified brand. Her leadership focuses on creating meaningful client experiences, strengthening brand equity, and delivering measurable business results. 

Outside of her professional responsibilities, Jodie volunteers her time with organizations that support area youth, including All City’s Seminole Swim & Dive Team and USA Swimming's Badger Aquatics Club Team. She also volunteers at Madison West High School and participates in community tree-planting initiatives. 

She is a past board member and vice president of the Madison Chapter of the American Marketing Association; past board president of EAGLE School’s Parent Organization; a past board member and event coordinator for the Oak Meadow Homeowners Association; a past board member of the Oregon Community Swim Club, the Center for Families, and The Exchange Center for the Prevention of Child Abuse; and past member of TEMPO Madison.  

Jodie was recognized in In Business Magazine’s “40 Under 40” class and was featured in Brava Magazine as one of Madison’s “Top Marketers to Watch.” She holds an MBA from Edgewood College and Bachelor of Science degrees in Marketing and Management from the University of Wisconsin–Madison.